THE REFLECTIVE REPORT

Module AAD717 ( 27111 ) - Development Specialist Group Studio. 2022-23.

By Sonali Mondol

Contents

1. Introduction
2. The Creative Brief
   1. Big Motive, Service Design Agency, Belfast
   2. Our Topic
3. The Service Design Process Journey
   1. The Desk Research
   2. The Interviews and Ethnography Research
   3. Ideation and Brainstorming
   4. The Final Design Solution & Branding
4. Conclusion and Reflection
5. References

Appendices

Appendix 01: The Creative Brief

Appendix 02: Miro Board

Appendix 03: Online Presence of GP Surgeries

Appendix 04: GP Receptionist Interviews

Appendix 05: GP Receptionists Job Description

Appendix 06: Ethnography Report

Appendix 07: Healthcare Customer Interview

Appendix 08: An Insight from a Call Centre Training Manager

Appendix 09: Adjacent Services in Northern Ireland